The image of the Matosinhos Market can hardly be dissociated from the traditional center of the city and the municipality of Matosinhos, having always been an unavoidable point of reference, not only for the resident population but also for the occasional visitor, among whom are in particular the tourists. The Matosinhos Market continues, to a large extent, to constitute a solid nucleus of social relations for the population residing in the municipality, through the valorization of the variety of products and the associated quality, (especially in vegetables and fish), and the relationship of trust and proximity established between the customer and the seller, as well as the satisfactory quality/price ratio, in contrast to the impersonal service and relationship in large supermarkets. Particularly, the Matosinhos Market, due to its location, will have to be viewed as an anchor space for the urban and commercial revitalization of the historic center of the city of Matosinhos. It continues, therefore, to defend the strategy of boosting its competitiveness and increasing its share in the commercialization of fresh local and quality products, through commercial diversity, with the promotion of local seafood and horticulture products, the development of the municipality's primary sector, the creation of an image of quality and modernity, enhancing its potential, acting on its constraints: - Regulate the organization, occupation, operation and exploitation of municipal markets; - Promote diversification of activities - Develop the standardization of procedures appropriate to municipal regulations; - Promote the quality of local products and collaborate in the promotion of quality products from other municipalities and regions; - Annually promote an event such as “the week of the markets”; - Create mechanisms for the dissemination of spaces, activities and products; - Regulate street vending; - Articulate with other structures of local and central power in the monitoring and control of its operation; - Develop training actions for the population and its agents; - Develop professional training actions for professionals and agents involved in the process; - Create a computerized system.
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