The 100 thousand people who attended NOS Primavera Sound 2022 generated 36.1 million euros for the city of Porto
Spending on accommodation, travel and meals contributed to the balance of the economic impact, with festival-goers spending 136.41 euros on average in the venue alone over the three days.
According to the study carried out at the festival grounds by ISAG – European Business School and the Center for Research in Business Sciences and Tourism of the Consuelo Vieira da Costa Foundation (CICET-FCVC), 37% of festival-goers were of foreign nationality and “ with 33 different nationalities identified at the venue, Spain, the United Kingdom, Germany, France, Italy and Brazil, the United States of America and Switzerland stood out as the main countries of origin”.
For national and foreign visitors, “accommodation was the most significant expense (€126.9 per day), with 35% of festival-goers choosing to stay in a hotel, 29% in local accommodation, 18% at friends’ houses and 10% in hostel”. Price was the factor that most weighed on the choice of stay for 42% of the public, followed by proximity to the venue (25%) and previous experience (13%).
Travel and travel were the second biggest expense for those who attended the festival during these three days (€67.9 per day). “The expenses included meals (€47.2 per day), culture and leisure (€45.3) and shopping or gifts (€42.7)”.
With regard to foreigners and residents outside the AMP, 87% indicated that they traveled to Porto on purpose for NOS Primavera Sound. However, 46% wanted to take advantage of the visit to discover the city's heritage, nightlife (41%) and the Port wine cellars (32%).
According to the document, 31.2% of the public said they had already participated in at least one previous edition of NOS Primavera Sound and “13% were really “record holders”, having never missed an edition since 2012”. However, NOS Primavera Sound “was also able to win over new audiences, with 69.8% of respondents stating that they were getting to know the event for the first time”.
In the final balance of the three days of the festival, “the global evaluation of festival-goers was fixed at 4.24 (from 1 to 5)”, and only with regard to music, the NOS stage received the highest degree of satisfaction from the audience. festival-goers (4.25, from 1 to 5), followed by the Super Bock (4.08), Cupra (3.90) and Binance (3.84) stages.
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